Pollo Campero, an iconic restaurant brand and part of CMI Foods—a business group of CMI, Corporación Multi Inversiones—has unveiled a refreshed look at its Ramblas Santa Tecla location in El Salvador. This transformation is part of a comprehensive strategy aimed at offering customers a more modern and welcoming experience, while preserving the essence that has defined the brand for decades.
The updates include enhancements to the service model, menu, and customer interaction channels, laying the groundwork for the evolution of future restaurant locations within the chain.
A Fresh Look That Retains the Brand’s Essence
The revamped Pollo Campero at Ramblas Santa Tecla features a fresh and modern design, incorporating warm lighting and furniture designed for greater customer comfort. Comfortable chairs and booths, along with movable tables, adapt to the needs of groups of various sizes, creating a cozy atmosphere where guests can enjoy the brand’s diverse culinary offerings.
Rodrigo del Cid, Director of Restaurant and Retail Marketing, emphasized, “Our new positioning brings about a comprehensive change and evolution, guided by our purpose to inspire everyone we serve through our remarkable warmth and unforgettable flavors.” These words reflect Pollo Campero’s dedication to delivering the quality and hospitality customers have come to expect, while adapting to current market trends and demands.
Innovations Redefining the Customer Experience
The redesign of Pollo Campero at Ramblas Santa Tecla goes beyond aesthetics. The brand has introduced improvements to its service and menu offerings to provide a holistic experience that meets customer expectations. These strategic changes aim to delight Salvadoran consumers while setting a benchmark for transforming other locations within the chain across the region.
Expansion and Commitment to Sustainability
The new look at Pollo Campero Ramblas Santa Tecla comes at a crucial moment for the brand, which recently celebrated the opening of its 100th restaurant in the United States—a significant milestone in its international growth. With a presence in Guatemala, Mexico, Honduras, Ecuador, the United States, and Europe, Pollo Campero continues to establish itself as a brand renowned for its unique flavor and family-oriented experience.
In addition to enhancing the customer experience, Pollo Campero reaffirms its commitment to environmental sustainability through its “Changes That Make a Difference” initiative. This program includes efforts to reduce its environmental impact by using reusable dishware and eco-friendly packaging. By promoting awareness about the importance of caring for the planet, the brand demonstrates that operational excellence can be paired with environmental responsibility. This strategy aligns with the sustainability vision championed by Juan José Gutiérrez Mayorga, Chairman of CMI Foods.
With over 70 restaurants in El Salvador and more than 10,000 employees across its operations, Pollo Campero continues to innovate and grow, always focused on delivering high-quality service. This renovation reflects the brand’s ongoing commitment to adapting to customer needs while maintaining its family-friendly, welcoming essence.