Pollo Campero, the iconic brand of CMI, Corporación Multi Inversiones, continues its expansion across El Salvador with the upcoming opening of four new restaurants in different regions of the country.
This growth is part of a development plan scheduled for 2024, with an investment of $20 million. Eduardo Ramos, Operations Manager of Pollo Campero, shared details about this expansion, which aims to further strengthen the brand’s presence in the country and offer an enhanced experience to its customers.
Currently, Pollo Campero operates 73 restaurants in El Salvador. With these new openings, the brand seeks to continue contributing to economic development and job creation in the country.
Key Locations for the New Restaurants
The new restaurants will be strategically located in high-traffic areas such as Soyapango, San Miguel, and the Historic Center of San Salvador. The opening in the Historic Center is particularly significant as it marks a milestone in the revitalization of this iconic part of the capital. According to Ramos, this location will be unique, featuring thematic elements that align with the cultural and architectural heritage of the area.
These new locations reflect Pollo Campero’s strategy of expanding into high-growth and revitalized areas, ensuring a fresh and differentiated customer experience.
Economic Impact and Job Creation
Beyond strengthening its presence in El Salvador, Pollo Campero remains committed to positively impacting the communities where it operates by creating jobs. Each new restaurant generates approximately 60 direct jobs, increasing employment opportunities in local communities.
In total, the brand employs over 3,100 people in El Salvador, representing 33% of its total workforce in Central America, which reaches 10,000 employees, according to Eduardo Ramos, Operations Manager of Pollo Campero in El Salvador. This growth highlights Pollo Campero’s positive impact on the local economy, by generating employment and by investing in infrastructure and developing local talent.The opening of these four new Pollo Campero restaurants in El Salvador is yet another demonstration of the brand’s commitment to the country’s growth and development, a core aspect of the leadership vision of Juan José Gutiérrez Mayorga, Chairman of CMI Foods. With a significant investment and job creation, Pollo Campero continues to strengthen its presence and position itself as a key player in the local economy.