Pollo Campero has taken a bold step in its evolution by blending tradition with innovation in an unexpected space: the metaverse. With the launch of “Mundo Campero” on Roblox, the brand has once again demonstrated its ability to adapt to global trends without losing its essence.
This new venture into the digital world seeks to connect with consumers in a unique way, offering an immersive experience that combines the brand’s signature flavors with the excitement of modern technology.
Pollo Campero in the Metaverse: Innovation Meets Tradition
Pollo Campero’s entry into Roblox is more than a marketing strategy—it’s an extension of its mission to create unforgettable moments for its customers. In “Mundo Campero,” users can explore a virtual restaurant and take on the challenge of preparing as many dishes as possible within a limited time in the game “Sabor contra reloj” (Taste Against Time). This interactive experience strengthens the emotional connection with the brand and introduces consumers, particularly younger audiences, to Pollo Campero’s essence: a passion for flavor and excellent service.
The launch of this immersive experience is part of a broader campaign called “Vive a Todo Sabor” (Live Full of Flavor), celebrating everyday life and the special moments shared with family and friends.
New Experiences for Roblox Users
In “Mundo Campero,” users have the opportunity to play, compete, and interact with the brand in ways that extend beyond the game. For example, players can visit the “Tienda de Pollito” (Pollito’s Shop), where they can redeem points earned in the game. Additionally, Pollo Campero has introduced an innovative twist: users can find special codes within the game to unlock discount coupons redeemable at physical restaurant locations.
This approach bridges the gap between the digital and physical worlds, enhancing customer loyalty and offering added value that few competitors can match. The Roblox experience is, without a doubt, an extension of the brand’s promise to deliver incredible flavors and genuine hospitality, regardless of the channel or platform where the consumer interacts with it.
Pollo Campero remains close to its customers, continuously innovating with new experiences and products like the Pizza Campero.
A Milestone Moment for the Brand
The launch of “Mundo Campero” on Roblox comes at a crucial time for the brand, which continues to grow in Guatemala and El Salvador while recently celebrating the opening of its 100th restaurant in the United States. These milestones reflect Pollo Campero’s ongoing growth and its ability to expand while staying true to its identity.
Pollo Campero, part of CMI, Corporación Multi Inversiones, with over 50 years of history, continues to uphold its core values of warmth, service, and authenticity while embracing emerging trends to remain relevant in an ever-changing world.This initiative aligns with the vision of the third generation of family leadership at the helm of the corporation, represented by Juan José Gutiérrez Mayorga, Chairman of CMI Foods, and Juan Luis Bosch Gutiérrez, Chairman of CMI Capital.